Methodology

-Conducted a comprehensive review of Amazon’s website or mobile app, with a specific focus on the user interface and experience.

-Identified areas within the website or app where users may experience difficulties or confusion while navigating through the platform.

-Evaluated the design elements of Amazon’s website or app against industry best practices and current trends to determine areas of improvement and enhancement.

-Collected and analyzed user feedback and comments from various online sources, such as reviews and social media platforms, to gain insights into users’ experiences and pain points.

-Compiled a list of 5 characteristics that enhance the user experience and deteriorate in Amazon’s current design, based on the findings from the evaluation and user feedback analysis.