Riders Rewards App Gamification

😥Challenges:

• Ensuring that the app design aligned with the client’s brand and business goals, while also meeting the needs and preferences of the riders, and incorporating gamification to incentivize and reward users.

🧐Solutions:

• Conducted extensive user research, including surveys, interviews, and user testing sessions, to better understand the riders’ pain points and preferences.
• Worked closely with the development team to create a working prototype of the app that incorporated the proposed designs.
• Presented the prototype to the client and conducted a focus group to demonstrate the app’s intuitive and user-friendly interface and how the gamification features incentivize and reward riders.

🤩Results:

• Successfully launched the riders rewards app for “Whizzy,” with an engaging gamification system that incentivizes and rewards riders for using the platform, resulting in increased ridership and user engagement. The client was pleased with the results, and the app design met their brand and business goals.

🔑Key Takeaways:

• Importance of user research to better understand the needs, preferences, and gaming habits of the users.
• Effective communication with the client to ensure a successful project outcome and incorporate their brand and business goals.
• Collaborating with the development team to ensure a smooth launch and post-launch improvements while integrating gamification features to increase user engagement.